What is Digital Marketing
Introduction to Digital Marketing Digital marketing is a multifaceted approach to promoting products, services, or brands through various online channels. Unlike traditional marketing methods, which rely on physical media such as print ads, billboards, or television commercials, digital marketing harnesses the power of the internet and digital technologies to reach and engage with a global audience. One of the key aspects of digital marketing is its ability to target specific demographics with precision. Businesses can use a variety of tools and platforms to identify and reach their ideal customers based on factors such as age, gender, location, interests, and online behaviour. This level of targeting ensures that marketing efforts are more focused and effective, leading to higher conversion rates and better return on investment (ROI). Digital marketing encompasses a wide range of activities, each with its own unique strategies and techniques. Search engine optimization (SEO) is...
